Posted by: unhcragd | December 6, 2009

Things Change/Stay the Same

This from Sociological Images website – a Clorox commercial tracks the history of laundry.  At first I thought there were at least a FEW men helping – but nope, they just walk through frame while women are anchored in the room, fussing and folding.  Last month we posted a Talk about the danger of the single story.  This is a dangerous single story that we tell about men and women even as the ad tries to tell us that things have changed.  As someone who makes television programs and ads, I well understand (and we all understand, actually) that producers and executives make choices about their imagery and whomever made these ads are choosing to be stuck in one narrative. How boring and destructive at the same time.

Grrr.  Check out this post at SI for similar imagery in other adds.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


%d bloggers like this: